Cadillac announced today that it will be working with the Carol H. Williams agency in conjunction with Fallon, Cadillac’s creative agency of record, to develop a fully integrated communications platform that will target African-American luxury car buyers. “We need to tell the Cadillac story to affluent, urban consumers in ways that are relevant to them,” [...]

SEOUL – Kia’s 2010 Paris Motor Show stand will major on striking design and new technologies. Taking centre stage and making its world premiere will be the eye-catching, compact and unique electric POP concept, designed by Kia’s European design team under the direction of Peter Schreyer, Kia’s Chief Design Officer, and Gregory Guillaume, Kia Europe’s [...]

MEXICO CITY – GM Mexico celebrated 75 years as the nation’s largest auto industry investor, producer and exporter in the nation’s history with Mexican President Felipe Calderón and other dignitaries on hand. Since beginning operations, GM Mexico has produced 7 million vehicles, 20 million engines, 4 million transmissions and 1.5 million tons of foundry materials, [...]

DETROIT – Kevin Mayer has been named director, Chevrolet Advertising and Sales Promotion, effective Oct. 4, joining the brand from Subaru of America, Inc., where he had been director, marketing communications, General Motors U.S. Vice President of Marketing Joel Ewanick announced today. “Kevin has consistently demonstrated a unique ability to engage the customer and build [...]

This weekend’s Grand Prix of Japan at Motegi is the first of three consecutive races in three weekends for the MotoGP World Championship, which also takes in races in Malaysia and Australia before returning to Europe for the final two rounds of the 2010 season. The schedule for the next three rounds will see a [...]

Irvine, Calif. – Monster Energy/Pro Circuit/Kawasaki Dean Wilson finished with the lowest total score for his team and helped Great Britain finish just one point off the podium in fourth at Thunder Valley MX in Lakewood, Colo. Wilson’s 8-6 finish earned second overall in the MX2 class and aided Great Britain to improve on its [...]

Maxxis is keen to put the record straight following media coverage of the recent tyre test by Auto Express magazine, which used sensationalist language to brand budget tyres ‘bottom of safety league’. “Let’s be clear, Auto Express tested the MA-Z1 Drift, which is a world beater in terms of what it is intended to do,” [...]

China – Demand for its products is so strong that tyre manufacturer Maxxis International, which currently produces more than a million tyres and tubes a day, is to expand its manufacturing capabilities. The company is to build two new factories to meet both its OE requirements and the needs of export and domestic markets. The [...]

HARTFORD – Signaling the state’s readiness for environmentally clean transportation, Governor M. Jodi Rell today welcomed the all-electric Nissan LEAF to Connecticut with the signing of a collaborative agreement to help advance electric vehicles in the state. With Connecticut Light & Power (CL&P) President Jeff Butler and representatives of Nissan North America on hand at [...]

Mississauga – The Renault–Nissan Alliance today announced that Nissan is entering into an agreement with the City of Toronto, to advance zero-emission mobility in the city. The two parties announced a memorandum of understanding (MOU) at Toronto’s City Hall, as a commitment to collaborate to promote the wide-spread adoption of electric vehicles. “Nissan is a [...]