Australia – Toyota’s eye-catching Rukus is attracting younger buyers to the brand – especially those in their 20s, 30s and 40s.

Dealers have reported that around 55 per cent of Rukus customers are in these age groups.

The trend to younger buyers is significant for an established brand like Toyota where customers in these age groups normally account for fewer than 50 per cent of sales.

Another significant fact is that a majority of people buying Rukus are new to the Toyota brand, trading-in a competitor’s car.

Toyota believes that many of these people may never have previously considered a Toyota.

Breaking down the sales stats, more than 40 per cent of Rukus customers are from Generation X and are now in their 30s and 40s.

In addition, there is healthy demand from motorists in their 20s.

Dealer feedback indicates Rukus is popular for its in-your-face styling, compact exterior, roomy interior and plenty of punch from its engine.

Features that appeal to all age-groups include its wide door openings for easy entry and exit, tall driving position with large windscreen, easy-to-read dials, lots of headroom, capped-price servicing* and Toyota reliability.

Rukus is achieving its target of at least 150 sales a month.

Source: http://news.toyota.com.au/rukus-brings-younger-buyers-to-toyota