Hebei, China —Toyota Motor Corporation (TMC) announces it held a tree-planting event in Fengning Man Autonomous County, Hebei Province*, China. The event was held in cooperation with the China-Japan Scientific Technology & Economic Exchange Association of the Chinese Academy of Sciences, the Hebei Province Forestry Bureau and the Green Earth Center nonprofit organization.

At the event, part of the joint Sino-Japanese 21st Century Greater Beijing Reforestation Model project, TMC China Office General Manager Etsuo Hattori, TMC Managing Officer Satoru Mouri and approximately 90 other volunteers from TMC affiliates in China and TMC planted approximately 650 Chinese red pine trees.

The 21st Century Greater Beijing Reforestation Model project is aimed at preventing desertification in China, which is now encroaching on Beijing. Under the project, local residents, volunteers from NPOs and volunteers from TMC and its affiliates have planted approximately 3.7 million trees on 2,888 hectares since 2001, with TMC having contributed a total of 450 million yen to the initiative. TMC continues to encourage the development of sustainable greening activities.

TMC is committed to carrying out its social contribution activities in China, with a focus on environmental protection, human-resource development and traffic safety. In addition to its afforestation programs to combat desertification, TMC also created the Toyota Environmental Protection Aid Program for China’s Youth and is supporting local activities to protect the environment. Also, together with the School of Public Policy & Management at Tsinghua University, TMC has established the Toyota Study Assistance Fund as well as a research center, both aimed at fostering the development of human resources. Meanwhile, in the area of traffic safety, TMC has been working with the Chinese Ministry of Public Security to hold public events on safe driving. TMC will continue to engage in these social contribution activities as part of its effort to actively contribute to Chinese society as a good corporate citizen.

Source: http://www2.toyota.co.jp/en/news/10/07/0724.html